It's a very rare opportunity to have a client need a logo animation where the logo looks so badass. I went a bit above and beyond what I needed to do for this.
I was trying to use some concepts I've been testing out, hand-drawn animations. I started this style in After Effects but I realized key framing everything just wasn't the best way. In this I used Photoshop Extended to make an image sequence. You could also use Flash and get the same results.